In this blog post, I’ll show you how to write a cover letter that effectively conveys your authenticity and passion for a sports marketing job based on your athletic experience and practical skills.

 

Growing up

I was influenced by my athletic father and played various sports with him since childhood. Badminton was my favorite sport. Playing badminton with my dad in the mountains helped us form a strong father-daughter bond. When I participated in a local badminton tournament as a men’s doubles player and showed fantastic coordination, my dad and I were inspired with confidence. We won the regional tournament and went on to participate in the national tournament. As soon as my father got off work, he and I would head to the gym and practice for hours on end. It became such a big deal that we won every time we competed as a father and son team, and we even got a small article in the local newspaper. With so many people watching, the pressure to win increased, but my dad and I gave it our best shot. On the day of nationals, we came in second place, but the feeling of accomplishment was indescribable. I was overwhelmed with emotion as I realized that all of my practice with my father had paid off. I have always been athletic since childhood, and I was always noticed by my physical education teachers in school, especially my junior high school physical education teacher, who told me that I had the right physique to play golf. He was a professional golfer himself, so I think he recognized my potential talent. At first, I wasn’t convinced because golf was an unfamiliar sport to me. When I couldn’t make up my mind, he convinced my father. He took me and my father to the golf course, and I think that day was a turning point for me because I saw him putt and fell in love with the sport. After that, I started to learn more about the sport. I learned by watching golf matches on TV, and after watching a few matches over and over again, I was able to get a vague idea of the game. I didn’t realize at the time that golf would become my entire life. I often think how lucky I was to get into golf. Because I feel happiest when I’m on the golf course.

 

School days

I was first introduced to golf by my physical education teacher in middle school and fell in love with the game. My dad was very supportive, and he even videotaped all of my matches to analyze them, making him as good as a professional. After badminton, I had another fantastic partnership with my father. My dad was my constant trainer and manager, overseeing my every move. I hit a slump in my sophomore year of high school, when I suffered a wrist injury and my grades slumped, making me think that no matter how hard I tried, it didn’t matter. I don’t think I’ve ever felt more frustrated. I was depressed, and my dad comforted me by telling me that I could still play golf as a coach, not as a player, and that I shouldn’t get my heart broken. That’s when I had another turning point. I enrolled in sports management with the idea of developing the qualities to become a coach, because I had only thought about being a player, not a coach. I found subjects like sports marketing very interesting. Although I didn’t play or compete as a player, I got involved in golf by working part-time as a trainer at my local golf course. During my master’s and doctoral degrees, I wrote my thesis on the subject in-depth ○○○○○ and was well received by my supervisor. I have come to realize that no matter what field you are in, if you put your best foot forward and work hard, you will definitely be able to overcome any difficulties. With this realization, I will not get frustrated or disappointed if I encounter difficulties in my work at your company, but will work harder to overcome them.

 

Personality strengths and weaknesses

I believe that my personality of trying my best at anything is my greatest strength. I believe that I naturally acquired sportsmanship from my childhood, playing sports such as badminton with my father. Competing fairly, being able to accept defeat, and having a strong mental strength based on physical strength – I think these things have helped me to become a person who tries his best at everything. I started playing golf in junior high school, and although I started later than others, I was able to win many matches because I tried my best. Also, after I injured my wrist in high school, I became frustrated, but I found new hope with the idea of becoming a leader, and I was able to complete my master’s and doctoral programs with my best efforts to fulfill my new hope. I admit that I struggled with my studies because I was so focused on golf that I relatively neglected my studies. There were times when I thought about giving up because I couldn’t concentrate for even an hour. However, I realized that I had to forge a new path to achieve my new hopes and tried to stay focused. After steady efforts, I gradually changed and became interested in my studies. Through these experiences, I deeply realized the importance of doing my best. This attitude has helped me to be recognized for my abilities in my professional life, and I believe it will be the same for you. I will do my best and fulfill my tasks to the best of my ability.
I am stubborn. This can be a disadvantage because I have a strong sense of purpose that I want to do everything to the best of my ability. However, I am not inflexible. I will try to become a better person by being able to accept other people’s opinions.

 

Work experience (or something that demonstrates your work ability)

I worked part-time as a golf instructor in college. Having been a player in middle and high school, I was able to see the difference between a player and an instructor. I realized that I had to double my efforts to teach the know-how I had.
After graduating, I worked as a marketing strategy team leader at ○○ Marketing. As a company that specialized in golf products, I was in charge of establishing and evaluating marketing strategies for VVIPs. As a team leader, I think it was an opportunity for me to develop leadership skills to foster cooperation among team members.

 

Motivation and aspirations

There have been two turning points in my life so far. In middle school, I was introduced to golf by my physical education teacher and fell in love with the game, and I thought I would major in sports management and work in the field of sports marketing. I believe that joining your company will be the third turning point in my life. I will take responsibility for the work that is given to me and do my best.
I am a person who strives to achieve the best results by giving my best in everything I do, and I believe that this personality is the reason why I have been recognized for my abilities so far. With the confidence that I can accomplish anything, I will do my best in the work entrusted to me by your company. I want to be a part of the future of ○○, and I pledge to contribute to the development and growth of your company through steady efforts. I will work tirelessly to establish myself as a top professional in this field and show my progress. I hope my fervent wish will be fulfilled. Yours sincerely.