In this blog post, we will introduce specific tips and examples on how to incorporate a regular customer-centric strategy into your cover letter.
Growth
My parents ran a chicken restaurant in an apartment complex since I was a child. Despite the turbulent times when countless similar restaurants opened and closed, they remained steadfast in their business for decades and built up a solid base of regular customers. Some people envied my parents’ success, others asked them for their secret, and still others tried to persuade them to sell the restaurant, including the customer base, for a high price. However, my parents remained steadfast in the face of temptation and outside interference, thinking only of the customers they had to serve, and always repaying the customers who never forgot to visit with chicken that lived up to their expectations. Among other things, the strategy my parents always put their heart and soul into was their “regular customer policy.”
My parents told me that customers who use coupons are the ones we need to pay extra attention to, and that we can only move on to the next step by giving appropriate rewards to those who buy 10 chickens. With this in mind, they would go out to make deliveries with everything prepared to perfection. When I used the coupons for delivery food that I often ordered at home, the restaurant would close down, or the food would be delivered with poor service and much lower quality than usual, so I had some bad experiences and wondered if my parents were running a business that was losing money. However, my parents’ principle of “the more frequent the customer, the more sincere the service” helped them build a solid customer base, and they continued to focus not only on service but also on improving the taste of their food, ensuring that their restaurant would never go out of style.
School life
I was not ashamed of my parents who ran a chicken restaurant, and I was grateful to be able to watch them work hard every day. I wanted to repay them for their kindness. At the beginning of the school year, I received unusual attention because my parents ran a chicken restaurant near my school, and I was even subjected to harsh gossip. Some childish kids who held a grudge against me would imitate chickens and make fun of me whenever they saw me. However, having watched my parents work hard up close, I knew deep down that their work was not something to be laughed at or ashamed of, so I simply ignored the children who were waiting for me to react, and walked by as if nothing had happened.
I knew that no matter what I did, I would only succeed if I approached it with the same passion and effort as my parents. I realized that running a business in the same place for decades and building up a loyal customer base was much more difficult than I had imagined, so I helped out at the shop to learn my parents’ meticulous customer service skills. Many people envied my parents’ shop and asked them about their secrets, and I had the opportunity to learn those secrets firsthand. Even after decades, they always greeted customers with the same smile, treated them kindly, and provided consistent service to regular customers. Being able to witness their efforts firsthand was much more vivid and profound than simply observing my parents at work, and it boosted my confidence and helped me set goals for the future.
Personality
I understand that building trust between people does not happen overnight, so I strive to be proactive in my efforts. When I was a child, my parents ran a chicken restaurant for many years and were able to maintain a loyal customer base. This was not because of short-lived popularity, but because they worked hard to build trust through kindness and good service over many years. This is a virtue that can only be achieved over time, and instead of trying to gain popularity or attention, my parents were motivated to provide excellent food and service with the goal of turning every customer into a regular. Unchanging taste, generous portions, and friendly service are basic rules that restaurants must follow, but many fail to do even that, so my parents worked hard to appeal to customers with their determination, without resorting to recklessness or unnecessary tactics.
I, too, believe in the trust that is built up gradually between people, and rather than trying to achieve unreasonable results through unnecessary greed or tricks, I want to walk the path of sincere accumulation, enhancing the taste that has matured over time and avoiding unnecessary risks. The way to build a tower that will not easily collapse is not through luck or tricks, but through daily efforts to lay a solid foundation and build upward.
Life philosophy
The deeper the relationship, the more thoughtful and respectful we should be toward others. People sometimes treat those around them casually under the pretext of “you don’t feed a fish you’ve caught” or “the closer you are, the more relaxed you can be,” but this can sometimes go too far and become rude. The closer and more compatible we are with someone, the more grateful we feel toward them, and the more we want to repay them. However, the more often we see someone, the more relaxed we become, and the more likely we are to take them for granted. This is because we rarely consider the possibility that someone who has been by our side for a long time may suddenly leave us one day.
Rather than paying close attention and managing only new people, it is important to treat those closest to you with respect and good manners, so that you can deepen your long-term friendships and build a foundation that will support you until the end of your life.
Career
I joined XX Company and worked in customer service for two years, then moved to XX Company, where I gained three years of experience in customer management.
Motivation and aspirations
My parents’ firm philosophy, which they have maintained for many years in the highly volatile restaurant industry, is that business should not be about short-term profits, but about respecting and treating long-time customers with the utmost consideration and treating them as partners. Therefore, I also know that if I want to deal with people and make a steady profit, I must pay close attention to the customers who trust and visit me, and I have developed the determination not to neglect this. This is very much in line with your company’s philosophy of respecting people and growing together with your customers, which is why I decided to apply.
If I join your company, I will not simply treat customers as buyers and sellers, but will always treat them with trust, based on the philosophy that we can only coexist without harming each other if we work together for continuous development. I will always strive to build a solid foundation that will last for decades. I understand that it is impossible to build long-lasting relationships through shallow tricks that take advantage of people and then abandon them, and that such behavior will lead to instability and eventual collapse.
