In this blog post, we will introduce specific examples of how you can convincingly express your sports brand planning experience in your cover letter.
School life
“Challenging new fields with a passion for sports.”
I have been very tall since I was a child. I started to exceed 170 cm in elementary school, and by the time I was in junior high school, I was tall enough to be mistaken for an adult wherever I went. As a result, I was naturally recruited to the basketball club at school, and I always led my team to victory when competing with my peers. When I became a high school student, I started to consider joining a professional basketball club instead of the school basketball club. So I went to a high school famous for its basketball team and joined the sports club.
Our high school’s amateur basketball team was well known in the area. It had won many awards and was recognized nationwide, which made me even more proud to play for the team. I was still taller than my peers, and I worked on my physical fitness while managing my health, which improved my athletic ability. As a result, I was known as the ace of the team. However, simply being tall was not enough to become a professional player. When I was considering going to college, I thought about other related majors due to my lack of skills and abilities.
I thought about physical education, as I believed that my physical condition and interest in sports would enable me to become a good educator. While in college, I continued to play for the school basketball team and achieved good results in amateur leagues, never losing my passion for basketball. At college, I took classes related to business administration and marketing, as interdisciplinary studies were popular at the time. After taking those classes, I came up with the idea of studying marketing further and applying it to sports. So, I minored in marketing in graduate school and considered the field of sports marketing. I was recognized as an outstanding researcher by the Korea Foundation for the Advancement of Science & Creativity and was selected for an overseas training project.
Overcoming setbacks
“Overcoming physical pain to pioneer sports marketing.”
To be honest, I didn’t think sports marketing was my path from the beginning. I majored in physical education, but I had a hard time switching to marketing. I was confident in ball sports such as basketball and volleyball. I was recognized for my athletic ability and played on the amateur basketball team and the university volleyball team. However, my back, which had been bad since I was a child, worsened in high school, and I was unable to do strenuous exercise.
I could still play basketball and volleyball, but I couldn’t play enough to make it a career. So, to overcome my frustration, I looked for a new major in the field of sports. With the growing popularity of sports these days, I thought I could achieve even more than my original dream by entering the new field of sports marketing. Just as I decided to go to graduate school, a sports marketing department was established at my university, and I became the first student to study marketing there. Even when faced with challenges that others would consider difficult, I never hesitate and always strive toward new goals with a positive and enterprising attitude. No matter what obstacles I encounter in the future, I will never give up and will always find a way to overcome them.
Career
“Promotion planning at a sports business team.”
After studying sports and marketing in graduate school, I wrote my thesis on case studies in sports marketing during my final semester. My thesis was well received in the field, and I was hired by the sports business team of an advertising planning company. When I first joined the company, I worked as a researcher, proposing marketing strategies. In particular, as it was in the sports field, I proposed strategies for discovering new sports brands and enhancing brand image.
For example, there was a sports brand that sold outdoor products, sneakers, and climbing products. This brand had a firmly established image, which made it difficult to compete with other brands. In particular, there were many complaints that the designs were not trendy, so our planning agency held numerous meetings to improve this aspect and create a new position for the brand. As a result of our careful consideration of various aspects, from improving value to selecting new target groups, the project was a success.
In particular, we did not stop at simply creating advertisements, improving strategies, and applying images. While a typical advertising agency would have stopped there, we needed to go one step further to make our process more competitive. Therefore, we introduced an integrated promotion system with the aim of providing a one-stop service for advertisers, including casting models, filming, and producing a series of advertisements. At that time, we were able to satisfy our customers with comprehensive services, including basic consulting, event planning and execution, media response, and sponsorship packages.
Personality traits
“Emotional personality, passionate about work”
I am basically a sensitive and emotional person. My main hobby is sports, but I also love music and know a lot about movies. My sensitivity will have a positive impact on my work in today’s world, where “emotional marketing” is the norm. If I have my own unique style as a marketer, it will definitely be reflected in my strategies. In fact, it is more accurate to say that it is the emotional aspect that leaves a new brand and its value in people’s minds. Therefore, I will be a passionate employee who always thinks about how to apply the good aspects of my personality to my work.
Aspirations after joining the company
“The third act of my life, sports marketing, is my path.”
It is said that most people have three major opportunities in their lives. I have already had two opportunities. The first opportunity was when I was accepted into a physical education university and was able to study physical education, which I had always wanted to do. The second opportunity came when I was suffering from physical problems and entered a newly established sports marketing program at graduate school, which opened up a new chapter in my life. I believe that the third opportunity will come this time. Your company is my highest dream and ideal as I embark on a new career in marketing.
Marketing is not a field that exists on its own, but can be divided into various social fields. When divided into various fields such as hospital marketing, education marketing, and sports marketing, I want to become an expert in sports marketing. Once I have decided on a new path, I will do my best to make it my own. Therefore, I would be extremely happy if I could start the third chapter of my life at Cheil Worldwide, the best company in the field of marketing. If you give me the opportunity to share my joy, I will show you my ability to fill your company’s future with joy as well.
