In this blog post, we’ll explore the principles of temperature—which express the heat and cold we experience daily as objective numerical values—along with units of temperature and how various thermometers work.   How can temperature be measured objectively? Every day, we check the weather forecast, anticipate whether it will be hot or cold, dress accordingly, and head out the door. If...

In this blog post, we will examine the desire for eternal life—a pursuit that has persisted throughout history and across cultures—as well as the potential impact that technologies for achieving it could have on human happiness and society, and consider whether eternal life is truly valuable to humanity.   Eternal Life: A Long-Held Human Dream Throughout history and across cultures, eternal...

In this blog post, we will examine the principles, advantages, limitations, and recent technological trends of dye-sensitized solar cells (DSSCs).   Silicon Solar Cells and the Need for Alternative Energy Fossil fuels, such as oil and coal, are major energy sources; however, concerns about their depletion continue to arise due to massive energy demand and the finite nature of these resources...

In this blog post, drawing inspiration from the principle by which our two eyes utilize information obtained from different vantage points, we’ll explore the principles of antenna diversity—a technique that enhances the reliability and performance of wireless communications using multiple antennas.   Why Two Eyes Determine the Position of Objects More Accurately Why do humans have two eyes...

In this blog post, I will examine Jeremy Rifkin’s theory of entropy and his arguments regarding a low-entropy society, and consider the possibility of moving toward a better “new society” by leveraging knowledge and technology—rather than regressing to the past.   “Entropy.” This term is a physical concept introduced by the scientist Clausius in 1865 to explain the Second Law of...

In this blog post, we’ll explore how quantum mechanics and atomic models—which describe the microscopic world invisible to the naked eye—have evolved, and how we understand atoms today.   An atom is the fundamental unit of matter. Of course, modern physics has revealed that particles smaller than atoms exist, but observing them directly is extremely difficult. So, what is an atom made of...

In this blog post, using the match between AlphaGo and Lee Sedol as a starting point, I’ll explore the nature and limitations of artificial intelligence, why humans fear it, and the possibility of AI becoming a new friend to humanity.   The New Possibilities for Artificial Intelligence Demonstrated by AlphaGo The recent match between AlphaGo and Lee Sedol shook the entire world. Numerous Go...

In this blog post, we will examine the direction of South Korea’s national promotional policies and the importance of content strategy through the controversy surrounding the “Arariyo, Pyeongchang” promotional video.   On September 27, 2016, the Ministry of Culture, Sports and Tourism (hereinafter MCST) held the “Arariryo, PyeongChang” dance video contest. This event was intended to generate...

In this blog post, we’ll explore why analog watches have maintained their competitiveness over such a long period, even amid the rapid advancement of digital technology.   Why haven’t analog watches disappeared? Just over a decade ago, the “Anycall Haptic AMOLED Phone” was a product that many people coveted. Equipped with a self-emissive AMOLED display, it offered image quality far superior...

In this blog post, let’s explore the process behind making soju—a drink familiar to us all—and examine the principles of distillation, which lies at its core, to understand how it increases the alcohol content of the liquor.   How did soju become a global beverage? There’s something truly special about enjoying a glass of soju late at night with an old friend. Its distinctive, slightly...