In this blog post, using the match between AlphaGo and Lee Sedol as a starting point, I’ll explore the nature and limitations of artificial intelligence, why humans fear it, and the possibility of AI becoming a new friend to humanity.   The New Possibilities for Artificial Intelligence Demonstrated by AlphaGo The recent match between AlphaGo and Lee Sedol shook the entire world. Numerous Go...

In this blog post, we will examine the direction of South Korea’s national promotional policies and the importance of content strategy through the controversy surrounding the “Arariyo, Pyeongchang” promotional video.   On September 27, 2016, the Ministry of Culture, Sports and Tourism (hereinafter MCST) held the “Arariryo, PyeongChang” dance video contest. This event was intended to generate...

In this blog post, we’ll explore why analog watches have maintained their competitiveness over such a long period, even amid the rapid advancement of digital technology.   Why haven’t analog watches disappeared? Just over a decade ago, the “Anycall Haptic AMOLED Phone” was a product that many people coveted. Equipped with a self-emissive AMOLED display, it offered image quality far superior...

In this blog post, let’s explore the process behind making soju—a drink familiar to us all—and examine the principles of distillation, which lies at its core, to understand how it increases the alcohol content of the liquor.   How did soju become a global beverage? There’s something truly special about enjoying a glass of soju late at night with an old friend. Its distinctive, slightly...

In this blog post, I’ll draw on my personal experiences to explore how the habit of thinking diversely contributes to personal growth and societal development.   When I first entered college, there was one classmate who was five years older than me. He had an unusual background: he had dropped out of Pohang University of Science and Technology (POSTECH) before enrolling at Seoul National...

In this blog post, I’ll reflect on how I used to fear new challenges and explore the process through which I changed as a result of small experiences.   When I entered college, I met many people who shared the same dream as me. There was so much to learn from my classmates, who had diverse personalities and hobbies. As we went through college life together, I often thought, “I should learn...

In this blog post, we’ll examine how human altruistic behavior manifests through the reciprocity hypothesis and what limitations it has.   The Relationship Between the Reciprocity Hypothesis and Altruistic Behavior There are spaces that everyone uses together, such as school restrooms or playgrounds near our homes. We cannot claim these spaces as our own or prevent or restrict others from...

In this blog post, we’ll examine the two sides of Samcheok—a South Korean tourist destination known for its beautiful natural scenery that has also evolved into a hub for the energy industry—and consider the impact of this development on tourism and the environment.   Samcheok: A Tourist City Embraced by Beautiful Nature Samcheok, South Korea, is a small-to-medium-sized city with a...

In this blog post, we’ll take a closer look at the content of “The Awake Watchmaker”—a work that explores the potential of cyborg engineering and the future of humanity—by proofreading and editing it.   Imagine you’re walking down the street and pick up a watch. When you look inside, you see hundreds or thousands of parts assembled into a complex structure. Naturally, you would conclude that...

In this blog post, we’ll explore how the Internet of Things (IoT)—going beyond the remote control technology that has existed for a long time—is transforming human life and society through interconnected objects, data, and artificial intelligence.   In 2015, Samsung Electronics announced its plan to actively pursue new businesses centered on the IoT, and in fact, that same year, the company...